rash ideals


I think there must be something fundamental in human psychology that loves wrapping paper. A sense of satisfied completeness from having everything in plastic baggies.


This occurred to me in line at the bakery. Especially in Japan, consumers seem to possess limitless patience when it comes to watching a shop assistant wrap each bit of bread singly in paper, then plastic, tape it up, collect it all into a paper bag, then further slip this package into a protective plastic bag (since it's raining today).


Whence this patience? And whence this air of satisfaction? It's the sort of look you get when you're receiving just what you know you deserve—sort of like watching a bank teller count out your withdrawal for you.